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HL.COM has managed the media relations of Nokia's enterprise division
since its inception in 1998, and of all Nokia's divisions from 2003 to 2006.. |
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The challenge : Manage Nokia's entrance into new market segments (photo, music, gaming, Internet, fashion, ..) while preserving its leading position in the mobile industry.
The Solution : Extension of the press target, better quality of media relations (better management of product loans, of interview requests, improved communications with all the press categories, better coverage of the key titles and of the influencers.
The Result : Nokia's image has dramatically changed in the press. The company has reinforced its position of undisputed leader of the mobile industry, with a constantly growing press coverage, in quantity and quality.
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HL.COM has been managing NETGEAR's media relations
since the opening of the French office in 1998. |
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The challenge : Reinforce NETGEAR's leading position in the press for wireless networking equipments in France, and introduce the brand in the consumer press.
The solution : Innovative press events, extensive product loan program, new memos and documents designed for the consumer press.
The result : NETGEAR has increased its leading position in press coverage in France for small networking equipments, despite a fierce competition, and has acquired in less than a year an undisputed leading position in the consumer press. |
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HL.COM has managed Kingston Technology's media relations in France
since 2000. |
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The challenge : Strengthen Kingston's leading position on the market for PC memory products, while introducing the brand in the consumer press with its flash memory product range
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The solution : Extensive test programs, constant follow up of the online titles, referencing in all the key titles of the consumer press.
The result : Kingston has regularly improved its image and awareness in the press for PC memory products, and has established a leading position in the French consumer press for flash memory products. Kingston's press coverage in 2005 has more than doubled compared to 2004. |
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HL.COM has launched the Skype brand and solution
in the French press in October 2005. |
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The challenge : Position Skype in the press as the undisputed leader of Internet telephony, introduce and launch Skype in the consumer press.
The solution : Referencing in all the key titles of the consumer press, including radio/TV, extensive program of tests and demos, intensive program of one to ones.
The result :Skype's press coverage has known an overwhelming start, with over a hundred press clippings per week in the first six months, 75% of which in the consumer press, and a series of radio/TV coverage in « prime time ». HL.COM is considered by Skype as one of its best agencies in the world.. |
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